Advocacy and advisory services for buyers and sellers in the Texas energy market. Goff Policy clients are well-informed, represented, and empowered to make the best decisions possible in an ever-changing, ever-growing market.
About Goff Policy
Founded in 2019 by Eric Goff, Goff Policy helps clients navigate complex issues and launch projects that shape the future of energy and infrastructure in Texas.
We focus on the energy transition and its impact on Texas’ economy and critical systems. Our clients—including trade associations, developers, investors, utilities, municipalities, and consumers—turn to us for strategic insights, expert guidance, and effective political and regulatory advocacy.
Eric is appointed by the Texas Office of Public Utility Counsel to represent residential consumers at ERCOT, and has served on various nonprofit boards related to housing and transportation.
Services
Goff Policy helps clients understand and adapt to constantly shifting regulatory, political, and market dynamics. We provide strategic guidance, advocacy, and risk assessment to ensure our clients stay ahead of and lead on changes in Texas energy policy and regulation.
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Continuous monitoring of Texas Public Utility Commission (PUC) and ERCOT proceedings
Insights on market rules, grid reliability, and policy changes affecting energy buyers and sellers
Guidance on regulatory compliance, risk mitigation, and strategic positioning
Representation before policymakers, regulators, and industry stakeholders
Advocacy strategies for legislative and regulatory engagement
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Strategic planning for market entry and expansion
Business model adaptation in response to shifting regulatory landscapes
Identification of investment and partnership opportunities
Risk assessment and mitigation strategies
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Policy analysis and strategic planning for housing, municipal finance, and infrastructure
Guidance on funding and planning big changes in cities, land use, zoning, and housing policy
Advisory support for transit agencies, mobility startups, and infrastructure investors
Stakeholder engagement and coalition-building for public policy initiatives